Leadership

Leadership.
Operator-led.

Operators, creatives, and growth leaders building the next chapter of oCommerce.

OwnershipØ

Co-Founder

Kristi Chowdhury

Kristi leads overall vision and brand direction across the oCommerce portfolio.

OwnershipØ

Co-Founder

Rohit Chowdhury

Rohit leads acquisition strategy, capital allocation and long-term growth.

OperationsØ

Director of Operations

Noe Alessio

Noe oversees overall operations across all teams and all brands with an eye to improve day-to-day business performance.

OperationsØ

Chief of Staff

Shahid Hussain

Shahid keeps the operating cadence tight — aligning priorities, reporting, and cross-brand execution across the portfolio.

CreativeØ

Director of Creatives & Earned Media

Celina Cordes

Celina leads creative direction, campaign concepts, organic visibility, earned media, and brand storytelling across the portfolio.

GrowthØ

Director of Performance Marketing

Alex Angelov

Alex leads paid media, acquisition strategy, campaign optimization, reporting, and scalable growth systems.

TechnologyØ

Director of Technology

Oleksandr Nedobitkov

Oleksandr leads technology infrastructure, development workflows, platform improvements, and digital systems across the portfolio.

How We Operate

Four principles.
No exceptions.

Brand first

Every operating decision starts with the brand. Identity, voice, and customer trust are the assets we protect.

Systems matter

We invest in operating systems — finance, ops, tooling — so brand teams can move quickly without losing rigor.

Creative drives demand

Creative is a growth lever, not a cost center. Better ideas compound faster than bigger budgets.

Durable growth over short-term spikes

We optimize for compounding revenue, margin, and customer love — not vanity peaks that don't last.

Want to operate or partner with a brand in the oCommerce portfolio?

See Open Roles

Leadership.Operator-led.