Media Buyer

Role Overview

As a Media Buyer at oCommerce, you'll be responsible for planning, launching, and optimizing paid advertising campaigns across multiple ecommerce brands. Every advertising dollar has a purpose, and you'll use data, creativity, and experimentation to ensure our campaigns generate profitable growth. You'll work closely with our Creative Team, Ecommerce Managers, Integrated Marketing Lead, and Analytics teams to continuously improve campaign performance. This isn't a role where you'll simply monitor ads—you'll own performance, test new strategies, identify growth opportunities, and make decisions that directly impact company revenue. We're looking for someone who enjoys analyzing data just as much as testing new creative ideas. If you're constantly asking "How can this campaign perform even better?" you'll fit right in.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, Pinterest, and other digital platforms.
• Manage advertising budgets while maintaining profitability and return on ad spend (ROAS) goals.
• Monitor campaign performance and make data-driven optimization decisions.
• Develop audience targeting, retargeting, and customer acquisition strategies.
• Partner with creative teams to develop high-performing ad concepts and messaging.
• Conduct structured A/B testing across creatives, audiences, landing pages, and offers.
• Analyze customer acquisition costs, lifetime value, and campaign profitability.
• Monitor attribution models and performance reporting.
• Stay current with advertising platform updates, algorithm changes, and industry trends.
• Collaborate with Ecommerce Managers to optimize landing page performance.
• Build dashboards and present campaign insights to leadership.
• Identify opportunities to scale winning campaigns while controlling acquisition costs.

Qualifications & Skills

• 5+ years of hands-on media buying experience for ecommerce or direct-to-consumer brands.
• Strong experience managing Meta Ads Manager.
• Experience with Google Ads; experience with TikTok Ads and Pinterest Ads is a plus.
• Strong understanding of conversion tracking, attribution, and pixel implementation.
• Experience analyzing advertising performance using Google Analytics (GA4) and reporting platforms.
• Strong analytical skills with confidence interpreting large datasets.
• Advanced Excel or Google Sheets proficiency.
• Experience managing six-figure monthly advertising budgets is preferred.
• Strong understanding of customer acquisition funnels and conversion optimization.
• Excellent communication and project management skills.
• Demonstratable ability to use use AI and make media buying more efficient.

What we're looking for

• Someone who loves making decisions backed by data.
• Highly analytical while remaining creatively curious.
• Ownership mentality—you treat advertising budgets as if they were your own.
• Comfortable making quick decisions in a rapidly changing environment.
• Naturally curious and constantly testing new ideas.
• Able to balance short-term performance with long-term brand growth.
• Collaborative and eager to work closely with creative, ecommerce, and leadership teams.
• Passionate about continuous learning and staying ahead of advertising trends.
• Excited by performance marketing, experimentation, and measurable business impact.
• Thrives in a fast-paced, high-growth environment.

What we offer

• Opportunity to manage paid advertising across multiple international consumer brands.
• Significant ownership over campaign strategy and budget allocation.
• Close collaboration with creative, ecommerce, and executive leadership.
• Access to modern advertising tools, analytics platforms, and AI-powered marketing workflows.
• Competitive salary with performance-based incentives.
• Clear opportunities for career advancement into senior performance marketing leadership.
• Modern office located in Mumbai.
• Paid time off and company-recognized holidays.
• Continuous learning, experimentation, and professional development.
• A culture built around ownership, innovation, and measurable results.

Our hiring process

• Submit your application and resume.
• Introductory interview with our recruiting team.
• Performance marketing interview focused on campaign strategy, optimization, and data analysis.
• Practical case study where you'll review an existing advertising account and present optimization recommendations, budget allocation decisions, and scaling opportunities.
• Final interview with executive leadership.
• Reference checks.
• Offer and onboarding.