Integrated Marketing Lead

Role Overview

As our Integrated Marketing Lead, you'll be responsible for orchestrating the marketing engine across our portfolio of brands. Rather than managing a single brand, you'll oversee the strategic planning, coordination, and execution of marketing initiatives that span ecommerce, social media, paid advertising, email, product launches, influencer campaigns, and creative production. This role sits at the center of our organization, partnering daily with leadership, creative, ecommerce, media buying, email marketing, social media, and merchandising teams to ensure every campaign launches on time and every department is working toward a unified objective. You'll own the annual promotional calendar for six consumer brands, balancing long-term strategy with day-to-day execution. Success in this role means bringing structure to complexity, anticipating opportunities months in advance, and ensuring every product launch and campaign delivers maximum impact. This role requires partial working hours to be in line with US Pacific time hours so they can be in-sync with the leadership team on a daily basis.

Key Responsibilities

• Own the annual integrated marketing strategy across our portfolio of brands.
• Build and maintain promotional calendars for product launches, seasonal campaigns, and key retail moments.
• Coordinate campaign execution across creative, ecommerce, paid media, email, social, and leadership teams.
• Lead weekly marketing planning meetings and establish clear priorities across departments.
• Develop integrated launch plans that align every customer touchpoint.
• Ensure campaigns are delivered on schedule with consistent messaging across all channels.
• Analyze campaign performance and identify opportunities for continuous improvement.
• Partner with ecommerce teams to optimize merchandising, promotions, and website launches.
• Collaborate with media buying teams to maximize campaign effectiveness and budget allocation.
• Work alongside creative leadership to ensure assets are delivered on time and aligned with campaign objectives.
• Monitor competitor activity, market trends, and emerging consumer behavior.
• Build scalable marketing processes, documentation, and planning systems.
• Balance multiple brands, competing priorities, and overlapping campaign schedules.

Qualifications & Skills

• 7+ years of experience in integrated marketing, brand marketing, or marketing strategy.
• Proven experience managing large, cross-functional marketing campaigns.
• Strong understanding of ecommerce marketing and direct-to-consumer brands.
• Experience building annual promotional calendars and launch strategies.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience collaborating with creative, paid media, email, ecommerce, and social teams.
• Excellent project management and organizational abilities.
• Comfortable working with marketing analytics and reporting platforms.
• Strong communication and stakeholder management skills.
• Experience managing multiple brands or product lines is highly preferred.
• Experience with US promotional events at different parts of the year, and US context for various holidays.
• Requires partial working hours to be during US Pacific time zone to interact daily with the leadership team.
• Bachelor's degree in Marketing, Business, or a related field.

What we're looking for

• A strategic thinker who can also execute with precision.
• Someone who naturally brings structure and clarity to complex projects.
• Highly organized with exceptional attention to detail.
• Comfortable making decisions in a fast-moving environment.
• Strong commercial mindset with a focus on business outcomes.
• Excellent communicator who builds alignment across departments.
• Naturally proactive—you identify problems before they become obstacles.
• Able to manage multiple priorities without losing sight of the bigger picture.
• Passionate about consumer brands, ecommerce, and marketing innovation.
• Thrives in collaborative environments where speed and quality matter equally.
• Excited to build marketing systems that scale with a growing global business.

What we offer

• Opportunity to shape the marketing strategy for multiple international consumer brands.
• A highly collaborative, in-person environment where marketing, creative, and technology work side by side.
• Direct exposure to executive leadership and strategic business decisions.
• Ownership over high-impact campaigns that reach customers around the world.
• Competitive salary with performance-based incentives.
• Clear opportunities for advancement into senior marketing leadership.
• Modern office located in Mumbai.
• Paid time off and company-recognized holidays.
• Continuous learning, experimentation, and professional development.
• A culture built around ownership, creativity, and continuous improvement.

Our hiring process

• Submit your application and resume.
• Introductory interview with our recruiting team.
• Marketing strategy interview focused on campaign planning and cross-functional leadership.
• Practical case study where you'll build a high-level launch plan for a new product across multiple channels.
• Final interview with executive leadership.
• Reference checks.
• Offer and onboarding.